Tuesday, December 02, 2003

Burger King's NEW Winter Whopper!


NEILL says:

There has been much furore in the press recently over the issue of junk food and its negative effects on the health of the nation's youth. Concerned cultural commentators have suggested that the television advertising of fatty snacks, drinks and fast food should be restricted or banned altogether during childrens programming. This seems to me an example of the worst sort of insidious pseudo-liberal fascism and as such I am, predictably, entirely for it. The one caveat I would offer is that the proposals do not go far enough; okay, fine, protect the children, but what about that other group in society who are far more vulnerable and susceptible to these evils? I speak of course of the hungover. Over the duration of the Sunday morning 'Hollyoaks' omnibus, I estimate that one would see the Burger King 'Winter Whopper' advert at least 170,000 times. (This figure presupposes the viewer having the mental fortitude and lack of discrimination to watch said omnibus in its entirety, which is of course absurd, but the point remains.) Who among us has the strength to resist target marketing of such persistence and cynical ninja precision? Well, obviously not me. Anyway, the Winter Whopper: quite nice really, in an artery-clogging self-loathing creeping-sense-of-dread-for-western-civilisation kind of way. Possibly a bit too much mustard.


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